Marketing data that agrees with itself.
WAC Pulse is a marketing analytics platform for agencies, built by Webandcrafts. It connects the advertising, analytics, SEO, social and commerce accounts a client already runs, reconciles them once, and turns the result into something that client can read.
- 21
- platforms connectedAds, analytics, SEO, social and commerce.
- 9
- ad networksGoogle, Meta, LinkedIn, TikTok, Microsoft, Snapchat, Apple, Criteo, X.
- 1
- reconciled datasetPer client, per market — the dashboard, the report and the audience all read it.
- 2
- mobile appsNative iOS and Android, on the same data.
Why it exists
A team runs ads on six platforms, tracks SEO on three more, and still rebuilds the same report by hand every month. Every platform has its own dashboard, its own definition of a conversion and its own idea of a currency — so the number in the dashboard, the number in the monthly report and the number a client remembers rarely match.
Pulse reconciles them once. Connect an account and everything after it — the dashboard, the client report, the audience you push back out — reads from the same data, so the figures stop disagreeing with each other.
How we decide what a number means
One tool, not four
Most agencies end up with a connector tool, a BI licence, a spreadsheet nobody understands, and a person whose week disappears into it. Connectors, dashboards, client reports and audience activation belong in one place.
Built for many clients
Not a single-brand dashboard stretched to fit. Every client is separate down to the row, every market is a branch with its own timezone and currency, and an analyst sees only the clients they are assigned.
Honest by default
When a platform can't report something, Pulse says so instead of showing a zero. Money converts at the rate that applied on the day, and rates like cost-per-lead are recomputed on merged totals rather than averaged — so a multi-market report adds up.
Who builds it
Pulse is designed, built and operated by Webandcrafts, a digital engineering and marketing company. Pulse grew out of the reporting problem the team kept hitting on its own client work, which is why it is shaped around many clients, many markets and many currencies rather than a single brand.
Questions about the product, a partnership, or your data? Email [email protected]. Our privacy policy, security practices and terms set out how the platform handles what you connect to it.