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The intelligent marketing analytics platform

All your marketing data. One intelligent platform.

Connect your advertising, analytics, SEO and e-commerce data in one place. WAC Pulse turns complex marketing data into clear, actionable insights.

No credit card required · 14-day trial · Setup in under 10 minutes

Marketing Intelligence

Go beyond platform numbers. See the complete picture.

Last 30 days

True ROAS

6.8x

↑ +18% vs platform-reported

Meta + Google assisted

42%

of conversions

Payment gateway failures

+12%

⚠ Higher than last period

Revenue attributed

₹12.4L

across every channel

Multi-channel attribution

One conversion. A combined effort.

34%Google Ads
28%Meta Ads
18%Organic
12%Email
8%Others
1 Conversion100% Combined Effort

Customer Journey

Follow every touchpoint, from first click to purchase.

Every event captured
  1. Ad click10:14 AM
  2. Website visit10:15 AM
  3. Product page10:17 AM
  4. Add to cart10:20 AM
  5. Checkout10:22 AM
  6. Purchase10:23 AM

More clarity. Smarter growth.

Trusted by modern marketing teams

Unified marketing analytics

Everything you need to understand your marketing performance.

Nine product surfaces, one data model. Every number below is computed from the same connectors — so the dashboard, the report and the API never disagree.

Marketing Intelligence

Get one accurate view of your overall marketing performance.

Revenue

₹12.4L

▲ 18%

Total Conversions

1,248

▲ 22%

True ROAS

6.8x

▲ 26%

SessionsConversions
Advertising Analytics

Understand performance across Google, Meta, LinkedIn, Snapchat and other ad platforms.

ChannelROASSpendConversions
Google Ads6.4x₹2.1L486▲ 18%
Meta Ads5.1x₹1.8L362▲ 22%
LinkedIn Ads3.2x₹1.1L214▲ 12%
YouTube Ads2.8x₹96K186▲ 6%
Snapchat Ads2.1x₹64K124▼ 4%
SEO Intelligence

Track organic visibility, rankings, website health and search performance.

Organic Traffic

318K

▲ 28%

Keywords in Top 10

1,246

▲ 19%

Domain Health

92

▲ 6%

E-commerce Analytics

Connect store performance, orders, revenue and margins with marketing activity.

Orders

12,486

▲ 14%

Gross Margin

41.8%

▲ 2.6%

Revenue

₹12.4L

▲ 18%

CRM & Sales Data

Connect lead and sales data to understand quality, conversion and actual business outcomes.

Total Leads

2,842

▲ 24%

Qualified Leads

1,206

▲ 18%

Converted Leads

214

▲ 32%

2,842

Leads

100%

1,206

Qualified

42%

214

Converted

7.5%

AI Analyst

Ask questions in plain language and get insights from your connected data.

Ask anything about your marketing performance…
Why did ROAS drop last week?Which channel drives most revenue?Show me high value customersWhat is our conversion rate?
Automated Reports

Turn your connected data into scheduled reports automatically.

Monthly Performance ReportPDF · Scheduled (1st of every month)Active
PDFCSVXLSX+ Add Schedule
Real-time Alerts

Get notified when important metrics or business signals change.

Payment gateway failure rate increased2 hours ago▼ 12%
ROAS improved for Meta Ads5 hours ago▲ 28%
AI Analyst

Ask your marketing data anything.

A marketing analyst that queries your connected accounts directly. It doesn't just read numbers back — it says what changed, why it likely changed, and what to do next.

  • Only what your tools returnIt answers from data it retrieves through its own query tools and is instructed never to invent, estimate or guess a metric. If a tool returns nothing, it says so instead of filling the gap.
  • It asks before it assumesA performance question with no time period named gets a question back — Today, Last 7 days, This month — rather than a silent default. That rule applies per message, even mid-conversation.
  • Scoped to what you can already seeThe analyst runs through the same role-based client scoping as the rest of the workspace, so it can never read a client the person asking has no access to.
  • Paste a screenshot into the chatDrop in a chart or an ad and ask about it. Image attachments go to the model alongside your connected data.
AI Analyst· Client XYZClear chat

How did our performance change this month?

Performance improved this month. Blended spend rose 6% to ₹4,03,000, but conversions grew faster — 260 against 218 last month — so cost per conversion came down to ₹1,550.

The gain is efficiency, not just budget. Blended CTR moved from 1.43% to 1.52% and clicks rose 9% on 11% more impressions. Meta Ads converts a little cheaper than Google Ads (₹1,530 vs ₹1,600), and organic search added 3,840 clicks with no media cost behind them.

What I'd do next

  • Move a slice of Google Ads budget to Meta — same objective, about ₹70 cheaper per conversion.
  • Only 92 of the 260 conversions came back verified. Worth checking which campaigns produce the qualified ones before scaling.
  • Organic clicks are up 12% but average position is 11.4 — a page-two problem a content pass could fix cheaply.
CopyAnswered from Meta Ads, Google Ads, GA4 and Search Console
Which channel improved the most?Compare this month with last quarterWhere should we shift budget?
Ask about your marketing performance, or paste/drop a screenshot…
Cross-channel performance

See the complete picture.

Advertising, SEO, social and analytics on one screen — every metric showing which connector contributed what, so a number you can see is a number you can trace.

client-pulse.webc.in/dashboard
4AM

Welcome

Dashboard overview

Client XYZ01 Sep 2026 – 04 Sep 2026
NotificationsAll clear — no action items
InsightscriticalMeta Ads · Client XYZ | Postpaid — Cost per lead rose 23% vs previous 7 days
HeadlineAll metrics
Refresh

Qualified leads

verified website form responses

92

qualified leads

118

responses from ads

₹3,093

cost per qualified lead

More data ↗

Form data only since 2026-09-01 · 2026-09-04 (within selected date range)

PE

Performance

AllSnapchat AdsMeta AdsLinkedIn AdsGoogle Ads
Reach14%
4,02,600
Meta Ads3,18,400Google Ads1,12,800
Clicks9%
17,340
Meta Ads12,480Google Ads4,860
Spend6%
₹4,03,000
Meta Ads2,84,600Google Ads1,18,400
Impressions11%
11,38,800
Meta Ads8,42,600Google Ads2,96,200
CTR6%
1.52%
Meta Ads1.48%Google Ads1.64%
CPC4%
₹23
Google Ads24Meta Ads23
Cost / Conversion—
₹1,550
Meta Ads1,530Google Ads1,600
ConnectorSpendImpressionsClicksCTRCPCConv.Cost / conv.ROAS
Meta Ads · Client XYZ | Postpaid₹2,84,600.008,42,60012,4801.48%₹22.81186₹1,530.110.00x
Google Ads · Client XYZ | Display₹1,18,400.002,96,2004,8601.64%₹24.3674₹1,600.000.00x
Total / Avg₹4,03,000.0011,38,80017,3401.52%₹23.24260₹1,550.000.00x
AI Benchmark (industry avg for lead generation): Meta Ads CTR 1.12% · Google Ads CPC ₹31 · Overall ROAS 3.5x — both channels beat the benchmark on CTR and CPC, but cost per conversion is drifting up on Google. Tighten match types on the two highest-spend ad groups before raising budgets further.
SE

SEO

AllGoogle Search ConsoleGoogle Business Profile
Search clicks12%
3,840
Google Search Console3,840
Search impressions6%
4,26,900
Google Search Console4,26,900
Search CTR5%
0.90%
Google Search Console0.90%
Avg position8%
11.42
Google Search Console11.42
SO

Social

AllYouTubeFacebookInstagramLinkedIn Page
Followers3%
24,180
Facebook24,180
Subscribers4%
31,460
Instagram31,460
Subscribers2%
18,920
YouTube18,920
Followers1%
62,750
LinkedIn Page62,750
New follows (4d)18%
342
Instagram342
Video views (7d)26%
8,640
Facebook8,640
Page views (7d)6%
1,275
Facebook1,275
Engagements12%
3,486
Facebook3,486
AN

Analytics

AllGoogle AnalyticsMicrosoft Clarity
Sessions8%
48,260
Google Analytics48,260
Users6%
39,140
Google Analytics39,140
New users9%
31,880
Google Analytics31,880
Engagement rate2%
68.40%
Google Analytics68.40%
Integrations

Connect all your marketing data.

Eighteen native connectors, most of them one-click OAuth. Credentials are encrypted at rest and every sync runs on its own schedule with a health check you can see.

Google Ads

Advertising

Campaigns, keywords, search terms, impression share

ConnectedOAuth

Meta Ads

Advertising

Ad sets, creatives, breakdowns, lead forms

ConnectedOAuth

LinkedIn Ads

Advertising

Campaign groups, demographics, lead gen forms

ConnectedOAuth

Snapchat Ads

Advertising

Campaigns, audience insights, video metrics

ConnectedOAuth

Microsoft Ads

Advertising

Bing search campaigns and keyword performance

ConnectedOAuth

Apple Search Ads

Advertising

App install campaigns and keyword bids

ConnectedOAuth
C

Criteo

Advertising

Retail media and retargeting performance

AvailableAPI key

Google Analytics 4

Analytics

Acquisition, pages, geo, tech and realtime

ConnectedOAuth

Microsoft Clarity

Analytics

Session behaviour, rage clicks and dead clicks

AvailableAPI key

Search Console

SEO

Queries, pages, sitemaps and Core Web Vitals

ConnectedOAuth
A

Ahrefs

SEO

Domain rating, backlinks and referring domains

ConnectedAPI key

Business Profile

SEO

Local performance, keywords and reviews

ConnectedOAuth

Facebook Pages

Social

Organic posts, reels, reach and scheduling

ConnectedOAuth

Instagram

Social

Business account insights, posts and scheduling

ConnectedOAuth

YouTube

Social

Channel, video analytics and scheduled uploads

ConnectedOAuth

LinkedIn Pages

Social

Company page followers, posts and video

AvailableOAuth

Shopify

E-commerce

Orders, products, UTM revenue and margin

ConnectedAPI key
M

Magento

E-commerce

Orders, category sales and UTM attribution

AvailableAPI key
View all integrations

Need something else? The REST API and webhooks cover the rest.

Reporting

Reports your clients actually understand.

Build automated, white-label marketing reports in minutes — a performance-at-a-glance table on page one, then a full section per channel with the numbers behind it.

  • Your brand, not oursLogo, colours, cover page and sender domain. Nothing in the PDF says WAC Pulse unless you want it to.
  • Built once, sent foreverSave a report configuration, pick a cadence, and it lands in your client's inbox on schedule with fresh numbers.
  • Merge branches or keep them apartBlend every market into one set of totals — with per-branch currency conversion and rates recomputed, not just summed.
  • PDF, CSV and ExcelThe same report as a polished document for the client and a raw export for the analyst who wants to dig.
Q2 Cross-channel PerformanceDownload

Performance report

Q2 Cross-channel Performance

Sep 1, 2026 – Sep 4, 20262026-09-01 → 2026-09-04

FacebookINR
00Performance at a glance2026-09-01 to 2026-09-04
ChannelFollowersPage ViewsEngagementsVideo ViewsNew FollowsTotal Actions
Facebook8,76310112431900
Total8,76310112431900

Channel · 01

Facebook

Client XYZ

https://www.facebook.com/clientxyz

Followers

8,763

New follows (4d)

0

Page visits

101

Engagements

124

Total actions

0

Total content

100

0.0

Avg daily new followers

25.2

Daily page views

12.50

Daily posts

87.50

Posts per week

Page visits · last 12 months

1,204
ONDJFMAMJJAS

Engagements · last 12 months

2,275
ONDJFMAMJJAS

New follows · last 12 months

12
ONDJFMAMJJAS

Video views · last 12 months

20,888
ONDJFMAMJJAS
Publishing & campaigns

Write it once. Ship it everywhere.

Compose for Facebook, Instagram, LinkedIn and YouTube in one box, schedule it, and send the email campaign that goes with it — without leaving the workspace the reporting already lives in.

Create PostNorthbeam Retail

Publish to

FacebookInstagramLinkedInYouTube
PostReelStory

New drop is live ✨ The monsoon edit — 24 pieces, hand-finished, and every one of them under ₹3,000. Link in bio.

112 / 2,200
Counting against Instagram's 2,200 — the tightest limit of the 3 networks selected.
2 images · JPG
Schedule18 Sep 2026, 07:30Schedule post
  • One composer, four networksFacebook, Instagram, LinkedIn and YouTube from a single box — as a post, a reel or a story.
  • The tightest limit winsThe counter tracks the shortest caption among the networks you picked, so nothing gets truncated on publish.
  • Publish now or schedule itQueue to the calendar and it goes out on time. Scheduled and published posts land back in the same analytics.
  • Campaigns in three stepsAudience, template, schedule — each validated before you can advance, so half-built campaigns never reach send.
WAC Engage · CampaignsNew campaign
1Audience2Template3ScheduleEach step is validated before the next unlocks
CampaignStatusRecipientsScheduled
Monsoon edit — launchSent18,40212 Sep, 09:00
Abandoned cart — 30dSending2,865now
VIP early accessScheduled1,24018 Sep, 07:30
Win-back — lapsed 90dDraft——
iOS and Android

Every client, in your pocket.

The whole workspace on a phone — client health, channel performance and rankings, with the same reconciled numbers you see on the desktop.

‹ Clients

Client XYZ

14 sources across 4 categories

Performance›

6

sources

Google Ads, Meta Ads, LinkedIn Ads, Snapchat…

SEO›

2

sources

Google Business Profile, Search Console

Social›

4

sources

Facebook, Instagram, LinkedIn Page, YouTube

Analytics›

2

sources

Google Analytics, Microsoft Clarity

Client overview
‹ Client XYZThis month

Clicks

1,284

↑ 2.4%

Impressions

96,410

↑ 3.7%

CTR

1.33%

↓ 1.6%

Avg position

12.4

↑ 4.2%

Trend

ClicksImpr.CTR

Ranking distribution

1–3412 14.2%
4–10986 33.9%
11–20604 20.8%
21–50668 23%
Search performance
‹ Client XYZThis month
OverviewChannelInsight

Channel performance

ChannelAd spend
Meta Ads2 accounts₹12,480.00↑ 12.1%
Google Ads2 accounts₹6,320.40↓ 6.1%
LinkedIn Ads1 account₹0.00
Snapchat Ads1 account₹0.00
Total₹18,800.40↑ 7.9%

Campaign structure

Campaigns (2)

Search — Brand₹3,160.20
Demand Gen — Retargeting₹3,160.20
Channel performance
  • Native on both

    Real iOS and Android apps, not a wrapped web page.

  • The same numbers

    One reconciled dataset — the phone and the dashboard agree.

  • Alerts that reach you

    Pacing and anomaly alerts arrive before the client calls.

  • Drill all the way down

    Channel, campaign, ad set and ad, on a phone screen.

Sample data shown. The app reads the same reconciled dataset as the web dashboard.

Pricing

Simple pricing. Powerful analytics.

Every plan includes unlimited dashboards, unlimited data history and no per-row charges. Pay for the workspaces you run, not the rows you sync.

MonthlyAnnualSave 20%

Starter

For a single brand getting every channel into one place.

$10/ month

Billed annually · 14-day free trial

Start free trial
1 client workspace
Up to 6 connectors
3 seats
  • Cross-channel dashboard
  • Advertising & analytics connectors
  • PDF and CSV exports
  • Daily connector sync
  • Email support
Most popular

Growth

For teams and agencies running several brands or markets.

$30/ month

Billed annually · 14-day free trial

Start free trial
10 client workspaces
Unlimited connectors
15 seats
  • Everything in Starter
  • AI Analyst and AI report narratives
  • White-label scheduled reports
  • SEO crawls, rank tracking and Core Web Vitals
  • Cross-branch merging with FX conversion
  • Role-based access control

Enterprise

For groups that need governance, scale and their own API.

Custom

Volume and deployment based

Talk to sales
Unlimited clients
Unlimited connectors
Unlimited seats

    Every plan encrypts connector credentials at rest, isolates each tenant's data and enforces role-based access.

    FAQ

    Questions teams ask first.

    Still unsure whether it fits how you work? Connect one account and see your own numbers in minutes.

    WAC Pulse is a marketing analytics and intelligence platform. You connect the advertising, analytics, SEO and e-commerce accounts you already run, and Pulse syncs them into one data model — then gives you dashboards, reports, alerts and an AI analyst on top of it. It is built for teams and agencies who manage more than one brand, market or currency at a time.

    Eighteen native connectors today: Google Ads, Meta Ads, LinkedIn Ads, Snapchat Ads, Microsoft Ads, Apple Search Ads and Criteo for advertising; GA4 and Microsoft Clarity for analytics; Search Console, Ahrefs and Google Business Profile for SEO; Facebook, Instagram, YouTube, LinkedIn Pages and Snapchat for organic social; and Shopify and Magento for e-commerce. Most connect through one-click OAuth; the rest take an API key.

    You ask a question in plain English and the analyst builds a query against your own connected data — the same query engine that powers the dashboards, so a question asked in chat and the same question assembled by hand cannot disagree. Each answer cites the connectors and date range it used, and it only ever sees the clients that the person asking already has access to.

    Yes. Build a report once — pick the branch or blend several, choose channels and metrics, add an executive summary — then download it as PDF, CSV or Excel, or put it on a schedule so it sends itself. Saved reports keep the configuration, so next month's report is a re-run rather than a rebuild.

    Yes. Reports carry your logo, your colours, your cover page and your sending domain. Nothing in the exported document identifies WAC Pulse unless you choose to include it, which makes it safe to hand straight to a client.

    Every plan starts with a 14-day free trial and no credit card. Connect one account, see your own numbers on day one, and decide from there. If you outgrow a plan mid-trial we will move you up without restarting the clock.

    Start in under 10 minutes

    Turn your marketing data into your next growth opportunity.

    Connect your data, understand your performance, and make better marketing decisions with WAC Pulse.

    14-day free trial · No credit card · Cancel any time

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